Treasury Secretary Jack Lew kicked off a historic effort to put a woman on the $10 bill, with a YouTube video announcing the project, a website and a Twitter hashtag #TheNew10, to solicit ideas from the public.

The decision to put a woman on the $10 beginning in 2020 was timed to coincide with "the 100th anniversary of the passage of the 19th Amendment which gave women the right to vote.”

Andrew Jackson stays, But Alexander Hamilton Gets Bumped

harriet-tubman-women-on-20s-dearmrpresident Pressure to put a woman on paper money was building after a group called Women on 20s conducted an online poll to see what woman was the popular choice to replace Andrew Jackson.

Jackson's standing as a harbinger of small-d democracy has diminished in recent years and more people recoil at his brutal policies toward Native Americans. Fittingly, abolitionist leader Harriet Tubman won the poll.

But it's the $10 bill that was up to be redesigned, part of the ongoing effort to stay a step ahead of counterfeiters. The current face of the $10, Alexander Hamilton, is having a better time as of late than Jackson; he's experiencing a renaissance as the subject of a hit musical.

In turn, the first Treasury Secretary and the founder of America's finance system won't be completely removed from the bill, he'll just have to make some room.

First Woman On Paper Money Since Martha Washington and Pocahontas

women-on-10s-#thenew10-martha-washington

There has not been a woman on American paper currency since the 19th century. For a brief time, Pocahontas graced the $20 and the $10 bill. And Martha Washington had a turn on the $1. women-on-10s-#thenew10-pocahontas In the video, Lew simply stands outside the Treasury building and explains that the decision to put a woman on the $10 beginning in 2020 was timed to coincide with "the 100th anniversary of the passage of the 19th Amendment which gave women the right to vote." The Department of Treasury is looking for a figure that captures the theme of "democracy," and Lew urges viewers to weigh in online.

The announcement from Lew is a no-frills affair. With the exception of the hyperactive provocateur Hamilton, Treasury Secretaries are a reserved bunch and Lew is no different.  For the staid Treasury to do anything that so heartily embraces social media and grassroots involvement is simply unprecedented.

Comment Below!