Bernie Sanders closed out 2015 by doing the same thing he did all year: talking about economic inequality.

His campaign launched four news ads, which began airing in the early primary states as the off-year came to an end and we entered the last month before Democratic caucus voters start heading to the polls.

Playing to the Candidate’s Strengths

It’s safe to say that the unexpected success of Bernie Sanders’ presidential bid has been one of the biggest political surprises of 2015 (non-Trump category). The online fundraising records set by his campaign have been imprssive. But few would have predicted that Sanders would generate the kind of buzz that would draw crowds in the tens of thousands over the summer, outpacing even Hillary Clinton among his Democratic rivals.

Eight years after Senator Barack Obama captivated voters with his soaring rhetoric and historic candidacy, the self-described Democratic Socialist from Vermont is doing the same with statistics-filled rants about income inequality and the “rigged economy.”

The new ads put Sanders in his natural element. Two of them, “Social Security” and “Working Families,” appear to be drawn from Sanders’ remarks at a townhall meeting in Hollis, NH on December 14, 2015. Devoid of flashy graphics and with minimal music, they’re just the Senator earnestly delivering elements of his stump speech to a rapt audience.

In one, Sanders criticizes proposals from Republicans – and some Democrats – to change the Cost of Living Adjustment (COLA) for Social Security, and promised “It will be over our dead bodies if you cut Social Security.” In the other, he repeats that his campaign is about creating “an economy that works for all of us, rather than a handful of billionaires.”

Continuing to Deliver the Message

In “The Bottom 100 Million,” Sanders isn’t speaking to a crowd, but directly to the camera. He starts by asking, “Is the economy rigged?” Sanders has an answer – “The fifteen richest Americans acquired more wealth in two years than the bottom 100 million people combined” – and a plan – making sure Wall Street pays their fair share and providing a living wage for workers.

In the last ad, “Mari,” it isn’t Sanders delivering his message, but a registered nurse from Vermont speaking about access to health care and Sanders standing up to pharmaceutical companies. The ads features National Nurses United, the first major union to back Sanders, and a group who has supported Sanders through their super PAC.

Will Sanders be as successful in 2016 at delivering his message as he was in 2015? Stay tuned to I Agree to See to find out.

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