“Daddy, What Did You Do in the Great War?”
Playing on emotions and fatherly sentiments, this 1916 British propaganda effort attempts to guilt men to join the armed forces by showing them a future in which their lack of service disappoints their children.

Prior to the draft in 1917, emotional blackmail was one of the many tactics employed to recruit young men into the military.

The shining faces of two young children look up at their father expectantly and ask “Daddy, what did you do in the Great War?” forced prospective servicemen to ponder what the consequences would be if the answer to that question was nothing.

This poster frames military service as the most honorable accomplishment that a father can tell his children about, demonstrating the effectiveness of that simple question.

See our whole collection of WWI and WWII propaganda here.
  • Year : 1917
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