On Mother's Day, Hillary Clinton's campaign released an online ad tying the tough childhood of her mother Dorothy to the grit and values the candidate wants to highlight today. The ad featured audio from a speech she gave about her mother the month prior.

Three months later, Hillary Clinton's media consultants have purchased the campaign's first TV air time in Iowa and New Hampshire. The first TV ads will again recount her mother's story, sprinkling in a few extra details, to provide a basis for her candidacy.

In "Dorothy," Hillary says to the camera, "When I think about why I'm doing this, I think about my mother Dorothy." With old photographs of Dorothy woven in, Hillary says, "She was abandoned by her parents by the age of 8, sent from Chicago to LA to live with grandparents who didn't want her. But people showed her kindness, gave her a chance. Like the teacher who saw my mother had no money for food and started bringing her extra from home, whispering, ‘You know Dorothy, I just brought too much food today.’ ... When she needed a champion someone was there."

The images change to modern middle-class families, as Hillary pivots, "I think about all the Dorothy’s all over America who fight for their families, who never give up. That’s why I’m doing this. That’s why I’ve always done this. For all the Dorothy’s."

Hillary Clinton's "Family Strong"

A second ad, "Family Strong," is intended as a follow-up, quickly summarizing Dorothy's story before walking viewers through a cheery version of Hillary's long résumé: the devastating 1994 "Hillarycare" defeat is left out, in favor of the less-known bipartisan success of the 1997 Children's Health Insurance Program.

The bitter 2008 primary loss is turned into a symbol of party unity, as she's described as "the secretary of state who joined the cabinet of the man who defeated her."

Some pundits are suggesting that the ads are being rushed out to counter the recent chatter that Vice President Joe Biden is again considering a bid. But Democratic operatives pushed back on that notion. Clinton campaign spokeswoman Jennifer Palmeri tweeted that they didn't reserve August ad time earlier "as to not tip off our many opponents." And former White House communications director Dan Pfeiffer tweeted, "Anyone who thinks Hillary put these ads up in response to the Biden rumors doesn't understand the process of making or buying ads."

Certainly, as the Mother's Day ad shows, the "Dorothy" strategy has been in the works for some time.

Strategically speaking, if Bill Clinton is your philandering husband, you’d want to emphasize your mom as family – not your husband. Rumor has it that more women are set to come out of the woodwork sometime during the campaign trail to morally taint the Clinton brand.

Stay tuned as we continue to track the 2016 presidential happenings every day.

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