In 2010, President Barack Obama signed the Healthy, Hunger-Free Kids Act, a bipartisan bill championed by First Lady Michelle Obama which created new nutritional standards for school lunches.

Soon after, the School Nutrition Association, which represents the managers of school lunch programs (but also has ties to processed food corporations) complained the rules were too strict and onerous. The SNA now wants to rollback the rules, while public health advocates like the American Heart Association want to hold firm.

Now Nick Offerman and Funny or Die have waded into the dispute.

Nick Offerman Welcomes You To "Pizza Farm"

The PSA "Pizza Farm" begins with Offerman portraying "Daniel Frances, Food Expert," who warns, "the government tells us we need to offer healthy choices in school lunches. But what is healthy really?"

Holding up an apple and a corn dog, he asks, "Is it this? Or is it this? The answer may surprise you."

Cut to pizzas growing on trees. "Welcome to the Pizza Farm!" cheers Frances. "What could be healthier than this? Acres of pizza kissed by the sun."

"We also have orchards of taquito trees soaking up the minerals and vitamins from the sun," offers Frances. A little girl asks for one. "You sure you don't want an apple?" says Frances knowingly. "Ewww, no way,” she responds.

Can Satire Save The Healthy, Hunger-Free Kids Act?


"See, kids know what their bodies need," explains Frances, before the girl says, "my teeth feel soft."

Frances reaps sloppy joes from the soil, and waters them with cola. He tries to show off a tree of fish sticks, but when one falls one a worker with a staple gun apologizes, "We can't get these to stick on the branches."

Frances recovers: "If it's on a plant, it's good for you. Who cares how it got there?"

Of course, it's all satire concocted by the American Heart Association, in conjunction with the Funny or Die site, designed to drive viewers to an online campaign urging Congress to protect the law.

Using publishers to create "native content" geared to their specific audiences is an emerging tool in commercial media. Now it is being used more frequently in political debates as well.

Last year Funny or Die teamed with Michelle Obama and Chloe Grace Moretz to promote healthy eating. But that ad was untethered to the political battle over school food rules. Now that the issue is heating up in Washington, the comedy is getting more serious.

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