As the one-year anniversary of the tragic shooting at Sandy Hook Elementary in Newtown, Connecticut approaches, two organizations – Mayors Against Illegal Guns and Moms Demand Action for Gun Sense – launch a provocative new ad that hit cable television airwaves this week.


Entitled “No More Silence,” the spot features compelling imagery of grief-stricken parents and children as an ominous ticking clock sounds in the background – while a suspicious figure with a duffel bag approaches a school building, an evocative and haunting memory of last year’s tragedy.


A shocking statistic – 26 school shootings have occurred since the Sandy Hook heartbreak. The narrator asks, “Is Silence What America Needs Right Now?”  The ad aims to incite people to take action and speak out. Do you think its message is effective enough for elected officials, public safety officers and community leaders to speak out and address solutions to gun violence in our schools?


Did you know? Moms Demand Action for Gun Sense was formed just one day after the shootings in Newtown – and since its formation, more than 32,000 Americans have died from gun-related incidents. Only about a third of them have been reported in the news.

  • Campaign : Mayors Against Illegal Guns, Moms Demand Action for Gun Sense
  • Year : 2013

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