Chelsea Clinton and ABC’s comedy show host Jimmy Kimmel teamed up to produce a Public Service Announcement for a new initiative called “Serve a Year,” sponsored by the Clinton Foundation, public service leaders, tech companies and the entertainment industry.

What is Serve A Year?

Serve A Year is a new program that is working to inspire young Americans to dedicate a year to national service – whether it’s fighting childhood poverty, serving underprivileged schools, volunteering for nonprofit organizations and more. And in this PSA, Clinton and Kimmel encourage young people to put down their selfie stick and actually do something to help others.

The main goal of Serve A Year is to engage struggling, at-risk youth and provide a real pathway to employment by giving them job training skills and work experience.

Chelsea Clinton shared that “we have almost 6 million 16-24 year olds [in America] who aren’t in school and don’t have a job.” She continued, “We have so many challenges. We have a million kids who don’t graduate from high school. We have almost 50 million Americans who are food insecure.”

Can Jimmy Kimmel Convince People to Serve a Year?

By promoting this new initiative on the late night comedy show, Jimmy Kimmel Live, which boasts the highest audience of 18-49 year old viewers, Serve A Year is certainly got its target right.

While Chelsea has nothing to gain except good press (and the Clinton foundation sure needs it) kudos to Kimmel for joining the cause. If his audience gets jobs and they have to get up in the morning to Serve a Year, who knows what will happen to Kimmel’s late night ratings.

The jury is still out on the overall efficacy of celebrity endorsements. But we’ve already seen a number of instances where comedy was used to target young voters in particular.

But can celebrities, like Jimmy Kimmel, inspire Millennials to give back and sign up for community service? We’ll see…

Stay tuned as we continue to track what’s happening now and check out more PSAs here on I Agree to See!

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