“Rosie the Riveter” Boosts Morale Among Female World War II Workers
Created by visionary artist J. Howard Miller, this 1942 propaganda poster was originally aimed at boosting morale among women working for Westinghouse Company’s war production division.

It is hard to imagine that this now-iconic image did not make more of an impression when it was first introduced to workers in the Midwest in the midst of the Second World War; however, this poster was not linked to the Rosie the Riveter icon until later and only made a brief appearance in the war effort.

Believed to be inspired by an image of Michigan factory employee Geraldine Hoff, this poster has evolved into a feminist symbol and an emblem of female empowerment that is still recognized today.

See our whole collection of WWI and WWII propaganda here.
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